Today’s modern woman meets the demands of career, home and philanthropic life each day. She embraces the evening hours to recharge mind, body and soul and now she can do so in nightwear like none other. The mia piuma™ NightStyle™ line was created for a thoughtful, complex woman who recognizes quality and appreciates luxurious, sexy and fashionable nightwear.

“Our luxury lounge and nightwear line is made of the finest Italian silk and viscose”

“Our luxury lounge and nightwear line is made of the finest Italian silk and viscose,” says designer and founder of Mia Piuma, Mirja Riester. “We set high standards for our line because the women we cater to expect nothing less, of themselves, and of the products they purchase. Our quality materials are obvious to the touch, the barely there fabrics envelope wearers in pure luxury. We source our fabrics from the same high-end fabric manufacturers as many of the Italian couture houses.”

Mia Piuma will innovate the night and loungewear category. It combines fashion with personal style intended to carry the fashion-conscious through the nocturnal hours. The inspiration for the line emanated out of the difficulty in finding stylish nightwear. Until now, women had a choice between ill-designed pajamas or uncomfortable attire designed only for sex and not sleep. Most women resort to wearing unflattering T-shirts even when they report wanting to feel sexy in their nightwear, as reported in the Mia Piuma “A Look at Lingerie 2014” survey.

REALTED: Fashion & Style

As an invited guest of a major fashion house, Riester attended the Spring 2014 Runway shows in Milan. It was here that her idea for the line began to take shape. Upon her return home she immediately began researching fabrics from all over the world. After an exhaustive and lengthy search, Riester found the most sensual and luxe materials, right where her idea materialized, in Italy. The viscose and silk used to make the garments are extremely soft and barely felt on the body, making them ideal for nightwear. The finest viscose and most luxurious silks are produced by family-owned businesses in Como, Italy. Italy’s long tradition of artisans and its focus on true craftsmanship have established it as a leader in the fashion industry. The country’s tailored and innovative cuts and exquisite, deluxe fabrics have enabled the success of many fashion brands.

“We hope to follow the path of gorgeous and fashionable garments that hail from Italy with our new NightStyle collection which now includes holiday-inspired shades in wine, midnight blue and cream,” said Riester.

Riester says the NightStyle line has been decades in the making, “Design is in my heart and mind. As a young student in Hamburg, Germany, I was recognized for my designs but was unable to realize my vision in design at that time. Mia Piuma is a gift to all women from that young girl who simply wanted to make beautiful things. Our line has already received praise from wardrobe stylists, buyers and first-time purchasers, we’re looking forward to being a premier item this holiday season.”

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Riester is a successful advertising and consumer research executive. She honed her design skills and love for fashion while studying in and traveling throughout Europe. After studying marketing, psychology and business administration at the University of Hamburg and working in the fine arts and advertising industries, Riester moved to the United States. She now owns and operates one of the most successful advertising agencies in the Western United States.