Due to the high market demand, the publication is aimed at plus-size women and each edition is set to include shopping features, interviews, features, travel and beauty tips in efforts to “change the reputation of plus size fashion”.

Rivkie Baum, Editor of Slink magazine, explains: "We believe that women are tired of seeing the same unobtainable image. Women today are much more savvy in realising that beauty and style doesn't stop at a size 8.

“As the plus-size retail sector continues to outgrow its straight size counterpart, the market is crying out for an inspirational plus-sized publication.”

Baum also addressed the questionable argument that a plus-sized magazine would promote unhealthy bodies as much as regular fashion publications."We never photoshop bodies smaller at all, we will do lighting corrections, light balance that kind of thing"

“We are extremely conscious of our responsibility to promote a healthy body image both physically and mentally,” Baum told The Independent. “In our next issue, we are introducing a new healthy eating and fitness column to further back this. But what we are also aware of is that health doesn't come in one dress size and there are numerous factors that play a part in our wellbeing.

“While many magazines promote crash diets, which are extremely unhealthy, we believe that empowering women to feel confident and good about themselves at whatever size they are can have knock on effects on their overall health and lifestyle choices. It's about promoting health and happiness without suggesting it can only be achieved at one dress size.

Also, unlike regular glossies, Slink has a "strong policy on body alteration". Baum said: "We never photoshop bodies smaller at all, we will do lighting corrections, light balance that kind of thing."

The “aspirational” glossy started as an online only publication back in 2011, printing its first edition in 2012, which was only retailed via its website. It wasn’t until now that the bi-monthly publication hit the UK shelves, after proving that its plus-size editorials could “sit comfortably alongside their straight sized counterparts”.

The launch of Slink in the UK shelves joins American publications such as Plus Model, and the wave of plus size trends in social media and fashion industry. Model Candice Huffine, whose size UK 16, has been featured in numerous fashion campaigns and publications such as Vogue Italia and V Magazine. Also, she has just been unveiled as the first official plus-size model of Pirelli Calendar. But she told The Independent: “The idea of my size or weight has never come up in the casting process or even the thought process.”Candice Huffine backstage of the shoot for Pirelli Calendar 2015

Mrs Baum added: “I think it's really exciting that models such asCandice Huffine are managing to break down barriers. We have always aimed to show that plus size models aren't second class, they can perform in editorial just as well as their straight size counterparts and inclusions in big campaigns demonstrates that others are recognising the talent these girls have and that a one size fits all approach is quickly becoming out dated.“Candice looks just as incredible as the other girls in the Pirelli Calendar [2015] and this is because she is fantastic at what she does.”

This trend has picked up in the last five years. In 2010, designer Mark Fast used plus-size models in his London catwalk show, while Jean Paul Gaultier enlisted size UK 20 singer Beth Ditto to walk in his spring/summer 2011 show.Beth Ditto models for Jean Paul Gaultier

In 2012, Vogue pledged to only use models over the age of 16 and under a healthy body weight.

Also, back in summer this year the hashtag #fatkini spread across social media with plus-size women sharing pictures of themselves in bikinis, which was triggered by beauty and fashion plus-size blogger Gabi Fresh. She told The Independent: “I truly encourage you guys to get to the beach (or a pool) this summer – don't let body shame keep you from having a good time.”

The social media communities have also helped in tackling body shaming and encourage stores to sell clothes in bigger sizes. What evidence do you have for this?The blogger encourages plus-size women to feel comfortable with their figure at the beach with #Fatkini

The average dress size of a woman in the UK is 16, but more than health and self-image, the industry is seemingly beginning to understand that plus-size woman too have “spending power, both in fashion and beauty”. Retailers such as Marks and Spencer, Dorothy Perkins, Forever 21 and Asos all have wide-ranging, plus-size clothing lines.

The idea that women come in all shapes and sizes is slowly becoming a truth universally known.