• IS IT TIME for Tim Cook to tuck in his shirt? Every time I see the Apple chief executive take the stage, as he probably will on Thursday at yet another exciting new product introduction, I can’t help wondering.

    Much has been made, after all, of Apple’s recent cozying up to the fashion world: its supersecret unveiling of its watch to a few carefully chosen magazine editors last month; said watch’s introduction during New York Fashion Week; the pop-up display and dinners held in its honor during Paris Fashion Week; and its starring appearance on the cover of China Vogue’s November issue, attractively accessorized with a Céline dress and the model Liu Wen.

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    But as we enter the age of the wearable, might it not behoove the leader of such a brand to look the part? This is not a flippant question.

     

    It is true that Mr. Cook does seem to have developed a signature personal style in the spirit of his predecessor, Steve Jobs, who wore a jeans-and-black-mock-turtleneck combo pretty much every time he appeared in public. To wit: a large, slightly wrinkled, untucked button-down shirt. Though the color may change (the shirt has appeared in varying shades of black, blue and even lavender), the form remains the same.

     

    But unlike Mr. Jobs, whose look referenced a specific design language (Issey Miyake cool), Mr. Cook has a style that is more like the fashion of no fashion, to borrow an idea from George W. S. Trow. For a company that clearly wants to influence fashion, that is a confusing message to send.

     

    Granted, there is a well-established tradition in Silicon Valley of tech entrepreneurs acting as if they could not care less about what they wear, including the hoodie-and-Adidas-sandal-sporting Mark Zuckerberg of Facebook and Dennis Crowley of Foursquare, who once attended a black-tie dinner in a zip-up sweatshirt and dirty sneakers.

     

    The obvious point is that said baby geniuses are too busy thinking great and disruptive thoughts, and coding through the night, to spare a moment to worry about as mundane an issue as image.

     

    It may involve as much reverse style snobbism and careful consideration as any coat-and-tie venture when you really think about it, but on the surface it’s a seductive mythology of mind over men’s wear. Certainly when it comes to Mr. Cook, it supports the shtick that his Apple is all about the product being the star, not the executive.

     

     

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    At the same time, though, Mr. Cook is also the face of the product — at Apple, that hyper-controlled company, above all. It’s not as if they trot out Angela Ahrendts, the elegant Burberry-dressing senior vice president for retail and online stores, or even Paul Deneve, the natty ex-YSL chief executive charged with special projects, to represent the brand.

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    Why should this matter? Well, partly because, as Peter Thiel, venture capitalist, founder of PayPal and Silicon Valley myth/billionaire, writes in a new book, “Zero to One”: “It’s a cliché that tech workers don’t care about what they wear.”

     

    “Everybody from slackers to yuppies carefully ‘curates’ their outward appearance,” Mr. Thiel writes. And what that means in the tech world, he says, is that when it comes to dress, “everyone in your company should be different in the same way.” In other words: As the leaders do, so do the people who work for them.

     

    Thus, as tech gets more and more into fashion, as wearables become the Next Big Thing, perhaps it is the moment to reconsider ye olde assumptions. And should not Mr. Cook take the lead? If Apple really wants to own the wearable space, should he not be the chief executive who breaks the stereotype? Is there not real opportunity to seize the high(er) ground here and change an antiquated culture?

     

    Certainly, Jonathan Ive, the co-creator of the Apple watch, is not afraid to discuss his style evolution. In Paris to introduce his product, he was happily showing off a denim suit jacket made by his regular tailor, whom he called “Tom the tailor,” who does all of Mr. Ive’s tailoring. Tom, Mr. Ive said, used to work at the Savile Row name Anderson & Sheppard before moving out to the Lake District, and now the two collaborate on Mr. Ive’s wardrobe.

     

    Satya Nadella of Microsoft. Credit Saul Loeb/Agence France-Presse — Getty Images

    And he is not alone in taking a more creative and proactive approach to his personal dress. Yahoo’s chief executive, Marissa Mayer, has been breaking the fashion barrier, posing splayed across a chaise longue in Vogue, and talking about her fondness for Oscar de la Renta, Carolina Herrera and Armani.

     

    Though Ms. Mayer has gotten some blowback from her willingness to reveal her wardrobe choices — mostly along the lines of, “Shouldn’t she be embarrassed to be seen caring about this?” — there’s a leaning-in aspect to her revelations that is laudatory. (By contrast, her female power peer Sheryl Sandberg, who also appeared in Vogue, leaned as far away from the subject of clothing as she could.) Also it is, probably, strategic.

     

    Ms. Mayer, after all, has clear business designs on the fashion world, from Yahoo’s style and beauty verticals to possible video collaborations, and there is little doubt that her willingness to dress the part has helped advance her cause.

     

    Similarly, Jack Dorsey, a founder of Twitter and Square, is known for his penchant for Prada. And while this is considered a notable idiosyncrasy in pretty much every profile of him recently written, chances are it is a boon when it comes to selling the idea of a mobile payment system to brands.

     

    Jonathan Ive, a creator of the Apple watch. Credit David M. Benett/Getty Images

    Like it or not, if you want to be taken seriously by an industry, it helps to appear as if you take it seriously.

     

    Finally, and perhaps most significantly, one of Mr. Cook’s fiercest competitors, Satya Nadella, the newish chief executive of Microsoft, is also proving something of an uncharacteristic clotheshorse. Unlike previous Microsoft chieftains, Bill Gates and Steve Ballmer, men whose dress preferences tended, on the one hand, to the nerd-in-suits-and-sweaters look and, on the other, to the bruiser-in-suits-and-sweaters look, Mr. Nadella has made a practice of switching up his outfits, as demonstrated recently by a bonanza of pictures courtesy of various news reports sparked by his ill-advised comments about women and raises.

     

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    Here he is wearing a plaid jacket in contrasting shades of blue, blue shirt and jeans; there he is in a gray suit and white button-down. Here he is in a navy crew neck; there he is in a maroon T-shirt and color-coordinated pinstriped jacket. And so on. The only consistent principle is a perfect fit.

     

    A perfect fit?

     

    That is, when you come to think of it, a quite useful subconscious association to create. Mr. Cook might take it under advisement.


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  • Women in Clothes: Heidi Julavits, Leanne Shapton, & Sheila Heti (L to R)

    There’s a very particular feeling to those micro-conversations that happen – on the street, in a lift, in a cafe – when one woman compliments a stranger. It’s an awkward sweetness, as well as the glow of the conspiratorial, the spontaneously generous and the truthful. This is the same feeling that runs throughout Women in Clothes, a compendium of interviews, photographs and various projects, curated and compiled by the writers Sheila Heti, Heidi Julavits and Leanne Shapton, three friends in their 30s. None of them is a “fashion person”, at least not in any professional sense. Instead, like the 639 others who have contributed to this crowd-sourced treasure, they’re just women in clothes, albeit women who have undertaken the task of trying “to make three-dimensional all the two-dimensional women we take in” with a thoroughness that seems almost anthropological.

     

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    They also seem to have had a lot of fun with the project, and a sense of play flickers throughout. They made business cards that said: “I like what you’re wearing!”, which they would hand to women on the street whose style piqued their curiosity, inviting them to fill out a survey about how they got dressed and why. Compliments (presented as a tiny play with a setting and script) are a recurring feature, as is a satisfying photo series of various women’s distinguishing items: “Amy Rose Spiegel’s false eyelashes worn over the course of one week”; “Bay Garnett’s leopard-print tops”.

     

    Much of the book is made up of conversations but all of it has this “speaky” tone. It means that the few pieces that are“written”, as in the ones striving to convey some kind of image on the behalf of their author, stick out awkwardly, like an overly self-conscious outfit in which the wearer feels uncomfortable.

     

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    Some entries are stunningly moving. There’s an interview with garment workers in Cambodia, in which one woman wonders enviously about the wealthy western customer who will wear the bras she stitches. Or an interview with a woman who wears a hijab, proudly explaining her choice: “You cannot control what I wear to please your desires. My interaction with you is not physical.” Particularly illuminating is the interview with writer Juliet Jacques, a trans woman negotiating the double bind of getting attacked for both not looking feminine enough, “because you’re not trying to pass”, and for looking overly feminine, “for reiterating gender stereotypes”.

     

     

    “Clothes are everything” sounds like some exhortation to spend, as issued through the pages of a glossy magazine. But “women in clothes are everything” constitutes a whole other message: that the humdrum matter of what fabric we put on our bodies and how we choose to present ourselves every day matters deeply.

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    Like the very best non-fiction, Women in Clothes leaves you convinced that its subject might, in fact, be a way of understanding everything worth trying to understand. More extraordinarily, it also manages, through the cumulative power of all these individuals’ words, to do what the best and most honest fiction does: it makes you feel less alone.

     


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  •  

     

    The weekend was full of red carpet events and premieres. Emma Stone, Megan Fox and more celebrities wowed us with their hot fashion looks! Check out our gallery and VOTE for the hottest dressed celeb you loved the most!

    Who says celebs can’t rock the best fashions on the weekends? Instead of lounging around the house, some of the hottest celebrities took to the red carpet for various events and galas. Emma Stone, 25, Megan Fox, 28, Vanessa Hudgens, 25, and more celebs were some of our best dressed of the weekend! They tried new and daring looks that we are obsessed with!

     

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    Emma Stone was an absolute showstopper at the premiere of her latest film Birdman on Oct. 11. The actress donned a shimmery green and black dress for the premiere.

     

    The gorgeous dress even had a thigh-high slit which totally spiced up her look! Seriously, Emma never fails on the red carpet. Ever.

     

    In addition to Emma, many other female celebrities rocked the red carpet. Vanessa Hudgens showed some skin a in bright green dress with a plunging neckline and slit. Megan Fox wowed in red at the USA Gala for Ferrari’s 60th anniversary.

     

    Kate Bosworth absolutely stunned in a white gown at the Hammer Museum’s “Gala In The Garden” honoring Joni Mitchell and Mark Bradford. Actor Jim Carrey and rapper Common both looked dapper at the event as well.

     

    HollywoodLifers, who do you think was the best dressed of the weekend? Vote now and sound off in the comments below!

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  • It started with a simple concoction: white chocolate, organic coconut shavings, freeze dried strawberries, pistachios, and THC infused cocoa butter. “I wanted to create a more delicate way to help people medicate,” said Eliza*, who began making gourmet Cannabis chocolates just over a year ago. At the time she was working as a graphic designer and bartender, but in the past year, her days have become increasingly consumed with perfecting the edible. Many consumers are wary about the intense, lasting effects that come from a typical pot brownie, but Eliza works to create the right balance of taste, texture, and THC blend to cause a subtle body high. "I always wanted to be able to eat good edibles, but there was nothing around that was dosed properly," she says. "They were always too strong and I wanted something that you could slightly medicate with Fashion & Style."

    While Eliza's business is on the DL, with flavors like bacon and ghost pepper, and, as she sees it, an increasing acceptance of marijuana for medicinal and social purposes, business is booming. "With [more] awareness, and people being more liberal about marijuana there days, things have been becoming so much easier," she says. "Even more so now that we've had several states legalize medical and recreational use." The fact that the chocolates (she also makes rice krispie treats, cookies, tinctures, caramels, and snickers) are gorgeous doesn't hurt. "[It] helps to make things look pretty—and to have a passion for consistency and how you present and package a product," she says. Many of her customers use her products to cope with medical problems. Others use them to inspire creativity. "I have a very good friend who has MS; I have a customer who I ship out to who has Lupus; I have cancer patients," she says. "There are plenty of others ranging from 21-65. Most people are purposely doing something with [the chocolates]. One client is a painter and eats a chocolate every time he begins to paint, another client is a snowboarder and doesn't go out on the mountain without chocolates. I have a customer who is a kick boxer. She doesn't like smoking, so she has a chocolate when she goes to kick box. In general, they are people who are creative and want some kind of mind stimulant, or very physical people who don’t like smoking."

    Eliza works late into the night to develop new recipes and meet the demand for her chocolates, ending each night at 4:20 a.m. with a spliff. Here, we pair her gorgeous creations with some of our favorite fall runway looks.

    Double Dark Mint/MGSM (Photo: Katie Friedman/ Getty Images)

    Lemon Poppy/Balmain (Photo: Katie Friedman/Getty Images)

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    Green Tea Pistachio/Chanel (Photo: Katie Friedman/ Getty Images)

    Double Salted Roasted Coconut/Proenza Schouler (Photo: Katie Friedman/ Getty Images)

    Lavender Strawberry/Mary Katrantzou (Photo: Katie Friedman/ Getty Images)

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  • Reader of the Week

    In this new series, we demonstrate how our most avid readers sport the trends in our magazine. Look for it on What’s Right Now every weekend, and be sure to try out a look or two yourself and tweet us a photo @InStyle using #inspiredbyinstyle. This week, we’re featuring Maria MacNamara of The Style Letters.

     

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    I adore color—I’ll pick hot pink over black any day of the week. That’s why the tangerine topper in September’s “Instant Style: Bank on Bold Color” appealed to me. The classic silhouette (by Zara, natch) is completely transformed by a totally eye-catching hue—it’s like seeing an old favorite in a brand new light! I also live in Chicago, so it’s fun to go against seasonal conventions and rock brights during months typically reserved for jewel tones and dark neutrals (and a whole lot of snow). I especially love combining sunny pieces with fall’s dark shades. Not only does it feel fresh, but it allows me to utilize my wardrobe in a lot of ways. I teamed my coat with a matching Lisa Freede bangle and Kate Spade slingback sandals, but the jacket is really an accessory in itself. 

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